Brand Design

JANUARY COFFEE

Ali Alsharqi
Study Case

JANUARY COFFEE

Work
Brand Design, Graphic Design
Client
Ali Alsharqi
Year
2018
Ali Alsharqi frequently travels around the world for his work. Having a good cup of coffee is always his first priority when he is on the go. Born and raised in Fujairah UAE, Ali wanted to establish a specialty coffee shop in his home town. Good & Young was tasked to create January Coffee's brand design.

JANUARY COFFEE

When Ali approached Good & Young, he had a name and a logo in mind. 'January' was to be used as the cafe's name and 'Arabian oryx' for the logo. After a long and arduous research about the history and culture of Fujairah and UAE, a logo depicting the much adored oryx was created. Supporting graphic materials that signify UAE and Fujairah were designed to compliment the logo.

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