Work
Naming, Brand Design
Centum Science Park Co., Ltd.
Study Case
SPACE DANDAN
Client
Centum Science Park Co., Ltd.
Year
2019
SPACE DANDAN is a hybrid communal space to enrich its surrounding neighbourhood with selected bakery, cafe, tea bar and flower shop.
SPACE DANDAN
Centum Science Park (hereinafter referred to as CSP) is located at an affluent district of Haeundae, Busan. CSP and its surrounding area is a cohort of commercial office buildings where thousands of people come to work. Being located in a relatively new district, F&B gathering spaces were in dire need. Good and Young was tasked with brand naming, naming strategy and brand identity design for a communal space on the ground floor of the CSP building.
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SPACE DANDAN is a place of gathering for people wishing to better their tomorrows through making positive lifestyle choices of today.
