Work
Print Design, Graphic Design
Edward Max
Study Case
Hey Eddy
Client
Edward Max
Year
2018
HEY EDDY is a street-oriented casual fashion label that launched in 2019. Good & Young was tasked to design seasonal print graphic materials to be used in HEY EDDY's first 2019 Spring/Summer campaign.
HEY EDDY
Edward Max is a well-established menswear brand based in Seoul, South Korea. After a careful consideration, they have decided to expand their brand portfolio by creating a second label. HEY EDDY's graphic materials needed to cater to the younger population with more casual and street-oriented fashion in mind.
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